This is not an imaginary name, it deals with an exclamation which belongs to us. Every time we are stuck for words for something which impresses us, whenever we cannot find the words for something we have seen or heard, or that we have listened to, tasted and experienced…

Isn’t it the same for you?

When we pronounce it we emphasise it according to the level of satisfaction and astonishment:

WOO! WOW! WOOOOOOW!!

For us WOOW has two OOs and they are our eyes on the world and the voice with which we express ourselves.

Eyes that “listen” and a voice that “designs”.

We have chosen this name to identify the new experience we would like you to live together with us. A genuine connection with what we love to do and what we are able to do.

Creativity is our beating heart, it is the bridge through which we connect the dots we find on our way to draw and connect experiences.

The driving force is still the same as that of Inkiostro Bianco, but the surface on which it will run is absolutely different… Will it be running on the walls? No, you’re off the track… but it is an engine that, fuelled by the same spirit, creates connections and relationships.

Website: https://www.inkiostrobianco.com/en/woow-the-rugs-experience/